Browsing by Author Douat, Joanna Carolina Guarita

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25-Jun-2019Douat, Joanna Carolina Guarita.pdf.jpgThe impact of consumer self-confidence and hedonic value on anchored willingness to pay assessmentsDouat, Joanna Carolina GuaritaPonchio, Mateus CanniattiPrograma de Mestrado em Administração em Gestão InternacionalTese