Browsing by Author Odone, Giuliano Mearim

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2-Mar-2018Giuliano Mearim Odone.pdf.jpgA influência do Top of Mind no Brand Equity: um estudo sobre marcas de uísqueOdone, Giuliano MearimRocha, Thelma ValériaPrograma de Mestrado Profissional em Comportamento do ConsumidorDissertação