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dc.creatorNiero, Gustavo Luiz-
dc.creator.Latteshttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8810954A2&tokenCaptchar=03AGdBq27jua_-keTU5iQHgthMrBat14kU_CZze1ErX-wyCeWiYRStGqCEWwUz7BrH3i6huJudWoVRY4IQADoMnUCsUstWRLbkm8HQWLnOifkJLfB-4WplhwMmBnWUBgkWXdm1nRYcSTLBNvLc8v2SzIlZx7QxCs7Fasuw1xcySm6eK4G7PHp1GVRPJcgNm5FxEq-AqAxtTMwPkOssyj76LpygiwW-ORXSe3zL_KddVpMbgFTkywnBg5DoX8r24GNQHS_cRaoQ8EbRHpDSOx0b8b3MWigiUyv65t8-DzpzKuUH693KpKYfw3JEA64nMeQQn3LeovaCzQFwovIcgio6uErmFML1Gi5eoxo15Ooce2M2LDXsbjrByQtYNLXynkJs2BKUnLXu12YllZR-AVYWBQH9FWBqj2e3OcIsIJHGWRykTWs77a5p1nyKqxWSFkgnqdgTzrF5-PCqPDETjt0bEGiyW-_kgpcybApor
dc.contributor.advisor1Strehlau, Suzane-
dc.contributor.referee1Rocha, Thelma Valeria-
dc.contributor.referee2Redolfi, Carolina-
dc.date.accessioned2020-11-05T17:47:53Z-
dc.date.issued2020-08-13-
dc.identifier.citationNiero, Gustavo Luiz. V.I.P. (Very Impostor Person) : o embuste no acesso às Salas VIP de aeroportos. 2020. [95 f.]. Dissertação ( Programa de Mestrado Profissional em Comportamento do Consumidor) - Escola Superior de Propaganda e Marketing, [São Paulo] .por
dc.identifier.urihttp://tede2.espm.br/handle/tede/510-
dc.description.resumoSalas VIP de aeroportos são ambientes concebidos com a finalidade de proporcionar conforto a passageiros do transporte aéreo. O acesso seletivo e a sofisticação presentes nesses locais geram uma atmosfera de distinção social percebida por consumidores. A prática de atos desviantes para o acesso a Salas VIP é uma realidade silenciosa e envolve significados relacionados aos conceitos de luxo, experiência de consumo e mau comportamento. Compreender os burladores de acesso a Salas VIP, sob a ótica de fundamentos teóricos, é o objetivo principal deste estudo. Por meio de análises de entrevistas em profundidade com indivíduos que declararam ter acessado esses locais de modo não-convencional, foi possível a compreensão do fenômeno e o apontamento de possíveis consequências para as empresas mantenedoras de Salas VIP em terminais aeroportuários.por
dc.description.abstractVIP airport lounges are venues provided aiming to offer comfort to air travel passengers. The exclusive access and outstanding sophistication in such places evoke distinguishable social atmosphere clearly noticeable by consumers. The practice of deviance to the access to VIP lounges is a silent reality and involves luxury, consumer experience and misbehavior concepts. The aim of this research is to understand the VIP lounge access trespassers through the optical of theoretical foundations. Based on in-depth interview analysis with individuals who admitted accessing such venues via non-conventional manners led to the understanding of such phenomenon and the observation of possible consequences to the sponsoring companies to VIP lounges at airport terminals.eng
dc.description.provenanceSubmitted by Adriana Alves Rodrigues (aalves@espm.br) on 2020-11-05T17:46:56Z No. of bitstreams: 1 GUSTAVO LUIZ NIERO.pdf: 6302803 bytes, checksum: 72e45a2583f6b98f902586e192b1271d (MD5)eng
dc.description.provenanceApproved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2020-11-05T17:47:34Z (GMT) No. of bitstreams: 1 GUSTAVO LUIZ NIERO.pdf: 6302803 bytes, checksum: 72e45a2583f6b98f902586e192b1271d (MD5)eng
dc.description.provenanceApproved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2020-11-05T17:47:43Z (GMT) No. of bitstreams: 1 GUSTAVO LUIZ NIERO.pdf: 6302803 bytes, checksum: 72e45a2583f6b98f902586e192b1271d (MD5)eng
dc.description.provenanceMade available in DSpace on 2020-11-05T17:47:53Z (GMT). No. of bitstreams: 1 GUSTAVO LUIZ NIERO.pdf: 6302803 bytes, checksum: 72e45a2583f6b98f902586e192b1271d (MD5) Previous issue date: 2020-08-13eng
dc.formatapplication/pdf*
dc.thumbnail.urlhttp://tede2.espm.br/retrieve/1707/GUSTAVO%20LUIZ%20NIERO.pdf.jpg*
dc.languageporpor
dc.publisherEscola Superior de Propaganda e Marketingpor
dc.publisher.departmentESPM::Pós-Graduação Stricto Sensupor
dc.publisher.countryBrasilpor
dc.publisher.initialsESPMpor
dc.publisher.programPrograma de Mestrado Profissional em Comportamento do Consumidorpor
dc.rightsAcesso Abertopor
dc.subjectmarketing; comportamento do consumidor; misbehavior; luxo; experiência do consumidorpor
dc.subjectmarketing; consumer behaviour; misbehavior; luxury; consumer experienceeng
dc.subject.cnpqCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOpor
dc.titleV.I.P. (Very Impostor Person) : o embuste no acesso às Salas VIP de aeroportospor
dc.title.alternativeV.I.P. (Very Impostor Person) : the hoax in accessing airport loungeseng
dc.typeDissertaçãopor
Appears in Collections:Dissertações - MPCC

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